About this course
Campaigning excellence
About This Course
Delivered well, government communications campaigns can save lives, as well as change them for the better. It is communications that inform citizens about access to vital government services that can help them. This course will teach you how the UK, a world leader in government communications, plans, executes, and evaluates all our campaigns.
In this course, we’ll look at the key features of effective Government campaigning, describe how each stage of the OASIS framework works as a practical tool to support government communicators to plan, deliver and evaluate communications activity. We will also find out how you can utilise recent innovations in planning, implementing and evaluating governments in your own work.
Throughout the course, you will be able to demonstrate how to implement the OASIS framework using a fictional scenario.
By the end of this course you will be able to:
- Understand the key features of effective government campaigning
- Understand what the OASIS planning framework is
- Understand how the OASIS framework works as a practical tool to support government communicators to plan, deliver and evaluate communications activity, on any scale and to any budget
- Observe the OASIS framework in action
- Be able to recall and apply the five stages of OASIS
- Complete a campaign plan based on a fictional case study